Thursday, November 10, 2011

Does this make sense to you?

With the industrial revolution, the rise of electronic culture initiated the decline of media epistemology, whereby culture became m-produced. Media lost its capability of communicating truth and serious matters while society lost its freedom and individuality. As the population became more literate and urbanized, people’s income increased and became more stable. At the same time, productivity increased dramatically and this resulted in the creation of many products of the same type. Therefore, companies needed to differentiate their products from other products in the market so they shifted their focus from producing to advertising. Marketers and advertisers began searching for ways to persuade people so they started making psychological advertisement. From that point, they started using abstraction, equivalence, and reification to convince people to buy their product: They gave meanings and personalities to the products, they made the product seem like it was made especially for the consumer, and they created false realities that linked the products with people’s needs. In today's post-modern world, advertising is omnipresent. Its omnipresence undermines free organic thought with its synthetic, highly calculated messages that dictates values, norms, and ideologies. Advertising is therefore a form of totalitarianism and brainwashing. It’s manipulating people’s behaviors and beliefs and it’s affecting society and culture. How far can advertising go? What impacts does advertising have on society and culture? What are the methods used by advertisers to persuade consumers?

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